Fashion Night Out, a chain of events in New York and cities around the world to revive the recession affecting the industry was the crowd, but it was unclear whether people will start to happen, participants said.
Events coordinated the evening of Thursday at thousands of stores, an initiative launched by the U.S. editor Vogue Anna Wintour, in order to feel well again purchases using customers through difficult times, organizers said.
Buyers were side by side in the shops along the main streets of New York, where celebrities such as Charlize Theron, Justin Timberlake and Sarah Jessica Parker were on hand to assist the promotion.
"The point of the evening was that people in stores, and is done in a huge way do you think," said Robert Burke of Robert Burke Associates, a consulting firm in New York luxury.
"If people bought last night or not, will see things they had not seen in the past and buying, so I think the residual effects of last night will last all season, said.
Fashion Night Out coincided with the first night in New York, semi-annual Fashion Week, where thousands of buyers and media are looking for in the collections of designers for spring and summer of 2010.
Fashion shops in other major centers, including Britain, Italy, France, Greece, Russia, Brazil, India, Spain, China, Germany, Japan and Taiwan joined the initiative.
In London stores and clothing of several prominent and cosmetics shops stayed open late and organized special events or gifts to attract a crowd.
Amid the worst U.S. recession in 70 years, retailers have seen sales drop each month during the past year.
At Macy’s in the New York borough of Queens, Wintour and designer Diane von Furstenberg and Michael Kors were greeted by crowds lining up to take a look at some of the biggest names in fashion.
"Clearly, customers and our store in New York was full of night. We are very pleased with the results of Fashion Night Out," said Macy’s spokesman Jim Sluzewski.
Macy’s declined to comment on sales figures, but company executives told The New York Times that sales of the event would at least cover the cost of keeping stores eight Macy’s nationwide beginning a few hours practice.
Shops entertainment offered dance lessons at the hands of massage, promotional souvenirs and plenty of champagne.
In the boutique Oscar de la Renta, the de la Renta, your guests singing "There’s no business like business clothes," her version of Irving Berlin, "There’s no business like show business."
The events were a success, said Tina Brown, editor of the online magazine Beast and former editor of Vanity Fair.
"The gamble paid off – Well, anyway participation," he wrote. "It was a celebration of fashion, at least, announced it was trying to live fashion.
“The ka-ching of cash registers Manhattan style to imitations of the palaces in the outer boroughs were singing every Thursday night the sweet music of the trade, but only for $ 30 shirts.
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